We Come by Mule Carts, in Old Trucks, by Facebook and Twitter

In 1968, Dr. Martin Luther King had expanded his focus and activism to include the legions of impoverished Americans, creating what he would call the “Poor People’s Campaign.” Dr. King believed that change would be effected through the dramatization of the reality of “joblessness and deprivation.” His intention was to bring the realities of poor people’s lives to light through a march on Washington, D.C. He said:

“We ought to come in mule carts, in old trucks, any kind of transportation people can get their hands on. People ought to come to Washington…and say ‘We are here, we are poor…’”

Today, we build on inspiration from Dr. King and we don’t have to resort to a one-time march or press opportunity to get a message across. Today we come by Twitter, Facebook, YouTube, and mobile uploads, and we come in droves. Together we’re engaged in showing one another the “content of our character” as Dr. King might have put it, every day – across boundaries of race, distance, culture, and whatever else separates us. Today, we want to act on the content of our character to step in and help when helping is the right thing to do.

At Benevolent, we are inspired and amazed at how many of you have been converging on our site (www.benevolent.net) to take action and help someone. So many in recent weeks, in fact, that the site nearly crashed twice, and three times now we’ve out of needs to post. Some have sent us messages asking why there aren’t more people’s needs posted to our site. Others are asking how they can tell their stories and seek help.

Here’s the situation. Benevolent is just beginning. We hope one day soon to be working with nonprofits in every state to help them meet the needs of their clients and community members, but we’re intent on doing it right.

One of the reasons Benevolent makes so much sense is that each person whose story and video appear on the site has come to Benevolent through a local nonprofit in her or his community that knows her/him, the circumstances and the local resources and programs available.

This week, we met a need that had been posted by Life Initiatives, a nonprofit in South Dakota whose work is to support Native Americans “by addressing physical, emotional, spiritual and relational needs.” When we send the funds along to Life Initiatives, they will use that grant to help their client. He is getting the funds that he urgently needs -- and he didn’t have to ride in a mule cart to make his need known. You heard him.

To get this right, to spread Benevolent everywhere, we need to find and work with local nonprofits all over, to show them how to use the Benevolent platform to get the help their clients need when there are no resources in the local community to meet them.

So today as we celebrate the life and work of Dr. King and as we’re all inspired to act, we ask for your help, this time in reaching as many excellent local nonprofits as we can. Think about the social service agencies, workforce development programs, churches, and schools in your community. Take action to help introduce them to Benevolent and bring this critical help to their work.

Here’s a link to the pagewe’ve developed for nonprofits. It’s aimed at helping nonprofit professionals understand how they can work with us. Use what you learn there and reach out to a local nonprofit. Offer to help them engage with us. This way we can continue to expand organically. You can help.

Meanwhile we’re here behind the scenes, working to make it as easy as possible for nonprofits to work with us, seeking grants to expand into new communities, and using those grants to hire people to introduce Benevolent to local nonprofits in those areas. So far we’re hiring in Detroit, Charlotte, and the Bay Area.

Thanks for being inspired along with us and being on board with us at these early stages of growth. We’re doing something together that couldn’t have been done in Dr. King’s day and we’d like to think he would have been gratified that we are bringing to light the lives of people living in poverty, and we keep his words close to our hearts as we shape our work: "We need to be concerned that the potential of the individual is not wasted."

 - megan kashner, founder & ceo

  Benevolent

  www.benevolent.net

You’re Incredible

On the morning Christmas eve day, I put on a nice shirt and some makeup, asked the kids to excuse me for a little while, then sat in front of my computer for a TV interview accompanied by Benevolent supporter and believer Lisa Bloom (she was in a studio in LA). What happened next was nothing short of incredible.

If you haven’t been following Benevolent from its tiny inception this past year, here’s a recap. Benevolent started as an idea in February of 2011. By December of 2011 we were running a small pilot in the Chicago area. In September, we were ready to branch out and started working with just a few nonprofits in other cities to see if our systems stood up to the test. We were bolstered in that month when I was invited to speak to a gathering of philanthropy leaders at a White House Forum on Philanthropy Innovation. Benevolent began to get attention, and the opportunities started to flow.

In the weeks before that Christmas eve, a few wonderful grants were committed by some excellent foundations to help us expand into three to four new cities in the new year (stay tuned for those announcements next month). So on Christmas eve, the Benevolent office had been closed for the holidays. We had divvied up the responsibilities for responding to questions and managing the site through New Year’s, and then the interview ran on HLN – first live and then in one city after another across the country throughout the day.

Immediately, there was so much traffic on the Benevolent website that our servers had trouble keeping up. Within 33 minutes, 35 contributions came in, completing the funding needed for seven people. We filled all the needs that were posted, and people continued to reach out.

Since the 24^th, almost 200 new people have liked our Facebook page, over 90 signed up for our email mailing list, dozens posted to and liked messages on our Facebook wall and twitter feed, and several more sent us emails of encouragement, offers of help, ideas for expansion and contributions to fuel our work. Here’s one staggering (for us) number: on and after December 24^th, over 8,000 people – new people who had never heard of Benevolent before – visited our site.

What an amazing holiday gift. We’re thrilled to have helped so many people this year, and to have added so many members to the growing Benevolent community all in one day was breathtaking. We’re so pleased you’re all here.

There’s a flip side to this story, though. By the end of Christmas day, over 100 people had reached out directly to Benevolent asking for help. Homeless families, people with medical needs and debts too deep to tackle, seniors living without heat, students unable to continue their studies because of tuition burdens, and more.

So many stories of people sidelined by illness and injury, so many stymied in their efforts to reach sustainability for themselves and their families. They came in all at once and they’re still coming – like a flood, really. Each story tests my social worker mettle - my ability to continue to move forward and help, even when the stories and situations before me are painful and overwhelming.

In the middle of the flood of needs, on Christmas day, I took a breath and took a moment to focus on and read the outpouring from people wanting to help others in their communities, people eagerly awaiting new stories and new needs we’d put up on the site after the holidays, people asking how they could help bring Benevolent into their communities. I realized at that moment that this was it, this was the original idea I had woken with on February 13^th, 2011 – not even two years ago – the certainty that there was a match to be made between those facing one-time challenges with those who want to help.

I believed that if we made it possible for low-income adults to tell their stories of striving and to invite others into their success, then we, their neighbors, would step up to the challenge, eager to know who we’re helping and how we’re helping; that the way we give can transform someone’s life at a critical moment.

I believed in you, and you came through. Thank you for that. Thank you for believing in people who need our help to reach their goals. Thank you for sharing your stories and your personal experiences with us. Thank you for proving in Benevolent s first year that this is a way we want to give and get help, and that the way we give really is transforming.

Happy New Year to each and every one of you. May this year prove to be one in which you get to be the person you want to be. May this be the year we bring light into one another’s lives and hearts.

- megan kashner, founder & ceo

  Benevolent

  www.benevolent.net